Strategy often gets a bad rap for slowing things down, but the real drag on results is running fast in the wrong direction. In this post, we unpack why building a marketing strategy feels slow, why that’s a myth, and how even a quick alignment sprint can accelerate results across your entire funnel.

Too many B2B companies rely on feature lists and data sheets to sell, but in today’s long, complex buying cycles, that’s not enough. Discover why leading with your product specs is a growth-killing mistake and how shifting to a buyer-focused story can help you stand out, connect, and convert.

If you’ve ever hired a marketing leader or sat through a strategy presentation, you’ve likely heard a parade of acronyms: 3Cs . 4Ps. STP....